Value Proposition Letters (VPL) are a brief and persuasive account of what you achieve—not what you do. Increasingly more critical for 6- and 7-figure executives, it is clear, concise, and worded in quantified metrics, i.e. dollars ($), timeframes (XX months) and percentages (%). Intended to be mailed to the CEO, Managing Director, Owner, or other top decision maker.
According to Jobbait.com Executive Value Proposition Letters mailed directly to the company decision maker are 85% successful at securing employment within 90 days compared to Networking (30% success) and using job boards (1% success). The odds are in your favour when you start utilising a Value Proposition Letter now.