Stand-alone Value Proposition Letter




Value Proposition Letters (VPL) are a brief and persuasive account of what you achieve—not what you do. Increasingly more critical for 6- and 7-figure executives, it is clear, concise, and worded in quantified metrics, i.e. dollars ($), timeframes (XX months) and percentages (%). Intended to be mailed to the CEO, Managing Director, Owner, or other top decision maker.

According to Executive Value Proposition Letters mailed directly to the company decision maker are 85% successful at securing employment within 90 days compared to Networking (30% success) and using job boards (1% success). The odds are in your favour when you start utilising a Value Proposition Letter now.

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