This cheat sheet will provide a quick reference to the current LinkedIn guidelines (as of December 2019).
Character counts on LinkedIn include letters, numbers, spaces, punctuation, and symbols (including emojis).
Name field:
First name: 20-character limit
Last name: 40-character limit
Headline:
120-character limit
About section (“Summary”):
2,600-character limit
About section preview:
Depending on the device being used (desktop vs. mobile), LinkedIn will show the first couple lines of the About section (and then a prompt to “See More”). On desktop, the preview is approximately 25-40 words (or 270-320 characters). On mobile, viewers see approximately 20-25 characters and then “See More.”
Vanity URL (customizing your LinkedIn public profile URL):
30-character limit (5-character minimum)
https://www.linkedin.com/in/________
Cannot use spaces, symbols, or special characters
The customizable part of the URL is not case sensitive (SeanJobseeker, seanjobseeker, and Seanjobseeker will all point to the same profile).
The URL can be changed up to five times within six months (however, changing your URL frequently is not recommended). If a URL has been used and then changed, that URL will be unavailable for use by anyone else for six months.
Website URL (links):
256-character limit
Note: The text you use to describe the URL has a maximum of 30 characters
Status Update:
600-character limit
LinkedIn Publishing:
Headline: 100-character limit
Article: 40,000-character limit
Photo credit: 250 character limit
Experience:
Job title: 100-character limit
Position description: 2000-character limit (200-character minimum)
Recommendations:
3,000-character limit
LinkedIn Groups:
Conversation title: 200-character limit
Body: 2,000-character limit
Comments: 1,000-character limit (per comment)
Maximum Number of First Degree Connections:
30,000
Graphics:
Personal Profile Image Header:
400 x 400 (4:1 ratio)
Maximum File Size: 8MB
Acceptable File Formats: PNG, JPG, GIF
Personal Background Image:
1584 x 396
Maximum File Size: 8 MB
Acceptable File Formats: PNG, JPG, GIF
LinkedIn Publisher Photo Cover Image:
698 x 400
Maximum File Size: 8 MB
Acceptable File Formats: PNG, JPG, GIF
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